Archive

BVDM Offers Assistance with HD Tape Shortage

Wednesday, March 30th, 2011

FOR IMMEDIATE RELEASE

BVDM Offers Assistance with Global Shortage of HD Tape Stock

New York, NY, March 31, 2011 – As the New York Times reported on Monday, March 28th, the recent earthquake and tsunami in Japan has caused a worldwide shortage of HDCAM and HDCAM SR tape stock. Some manufacturers have ceased production because of damage to their plants, and the plants currently operating cannot keep up with the demand. Tape stock dealers worldwide are completely out of inventory or have increased prices as much as tenfold.

In response to this crisis, Broadway Video Digital Media (BVDM) has announced the Tape Stock Recovery (TSR) program. The TSR program is based on migrating existing, rarely used, or duplicate HDCAM and HDCAM SR tapes to a safe and accessible collection of digital files. BVDM can create a perfect digital file from any tape. Once the replica is made and inspected, the tape is erased, cleaned, evaluated and ready for immediate reuse.

The entire recovery process usually costs no more than the normal price of a piece of tape stock. In effect, the digital files are free.

The BVDM Tape Stock Recovery program includes the following services:

• An HD digital file suitable for both Archive and Post Production needs.
• Inspection, cleaning, and evaluation of each piece of stock.
• A Backup digital file stored on data tape in a separate location.
• Offline, near line, or online storage of digital file.
• Digital delivery of files when needed for future use.

In addition to—or in place of—the digital files, BVDM also has extensive resources to provide transfers to alternative HD formats such as HD-D5 and DVCPRO HD.

BVDM’s experience and commitment to excellence ensure that the entire recovery process is executed quickly and flawlessly.

The BVDM TSR is an excellent resource to navigate a company through the current videotape shortage while simultaneously creating a safe digital video archive for the future. For more information, contact a BVDM Account Representative at (212) 333-0555, or email us at [email protected]

Media Contact:
Chris Calvosa
Director of Marketing
Broadway Video Digital Media
[email protected]


About Broadway Video Digital Media (BVDM)
:
Broadway Video Digital Media is the industry leader in providing distribution, digital file encoding, HD video transmission, closed captioning, duplication, and asset management services to organizations of any size. From its state-of-the-art technical operations center in Times Square, BVDM operates one of the largest videotape duplication centers in the nation, supporting virtually all professional formats.

Worldwide digital connectivity allows for on-demand distribution to any destination in any file-based or video format. BVDM maintains an extensive complement of HDTV technology and equipment and has been a pioneer in solving critical issues related to the HDTV transition. Currently, BVDM is helping to form industry wide standards and practices for the restoration and preservation of large-scale video archives.

From DVD authoring and replication to broadcast finishing and HD Transmission, BVDM is the one-stop source for any organization in need of video and media-related technology solutions. After a successful spin-off from Broadway Video Entertainment in 2007, BVDM remains closely affiliated with the Broadway Video family of companies. BVDM is committed to investing in emerging digital technologies and offering its clients cutting edge solutions, while continuing to support the current, practical, and real world demands facing today’s media industry.

BVDM to Provide Digital Services for PBS’ New Year 2011 Broadcast

Friday, December 31st, 2010

FOR IMMEDIATE RELEASE

Broadway Video Digital Media to Provide HDTV Services for PBS/WNET New Year’s Day Broadcast of “Great Performances”

New York, NY, December 30, 2010 – Having collaborated extensively in prior years with PBS/WNET on the annual, worldwide broadcast of “Great Performances ‘From Vienna: The New Year’s Celebration,’” Broadway Video Digital Media announced that they will be providing services for this year’s event as well. The broadcast, which reaches 72 countries, is the largest world-wide classical music event, and it is enjoyed by over a billion people.

Since its first television broadcast in 1959, “From Vienna: The New Year’s Celebration” has featured the Vienna Philharmonic and a rousing selection of music that highlights some of Austria’s most famous and beloved composers. Lovely works like the Blue Danube waltz by Johann Strauss II and the Spanish March by Johann Strauss Sr. will be framed and presented by the TV host for the evening, seven time Emmy Award winner, Paula Zahn. The Vienna Philharmonic will be under the baton of conductor Franz Welser-Möst, a giant in the field of classical music with credits that span major cities around the globe.

BVDM will provide a full range of digital services to facilitate the broadcast, including receiving the HDTV live feed from Vienna, and live-loading of the material for same day editing of the U.S. Great Performances show. Mark Yates, BVDM’s President, expressed excitement about working on the 2011 event saying, “It’s challenging and exciting to provide the complex suite of services that WNET requires to bring Great Performances’ New Year’s Day broadcast to a world-wide audience. We are a one-stop digital services facility, and collaborating with WNET’s expert team makes it easier for us to deliver the exact technical configuration needed for the event.”

“From Vienna: The New Year’s Celebration 2011? will air locally on Saturday, January 1, 2011 at 8 p.m. on Thirteen/WNET. Check your local listings for additional viewing times in your area.

Media Contact: Chris Calvosa
Director of Marketing
Broadway Video Digital Media
[email protected]



About “Great Performances”
Great Performances is funded by the Anna-Maria and Stephen Kellen Arts Fund, the Irene Diamond Fund, Vivian Milstein, the Starr Foundation, Vera von Kuffner Eberstadt, public television viewers, and PBS. Exclusive corporate support for the concert is provided by Rolex.



About “From Vienna: The New Year’s Celebration 2011”
From Vienna: The New Year’s Celebration is directed by Brian Large, with John Walker as producer/writer. For Great Performances, John Walker and Cara Cosentino are producers; Bill O’Donnell is series producer; David Horn is executive producer.



About Broadway Video Digital Media (BVDM)
Broadway Video Digital Media is the industry leader in providing distribution, digital file encoding, HD video transmission, closed captioning, duplication, and asset management services to organizations of any size. From its state-of-the-art technical operations center in Times Square, BVDM operates one of the largest videotape duplication centers in the nation, supporting virtually all professional formats.

Worldwide digital connectivity allows for on-demand distribution to any destination in any file-based or video format. BVDM maintains an extensive complement of HDTV technology and equipment and has been a pioneer in solving critical issues related to the HDTV transition. Currently, BVDM is helping to form industry wide standards and practices for the restoration and preservation of large-scale video archives.

From DVD authoring and replication to broadcast finishing and HD Transmission, BVDM is the one-stop source for any organization in need of video and media-related technology solutions. After a successful spin-off from Broadway Video Entertainment in 2007, BVDM remains closely affiliated with the Broadway Video family of companies. BVDM is committed to investing in emerging digital technologies and offering its clients cutting edge solutions, while continuing to support the current, practical, and real world demands facing today’s media industry.

BVDM Appointed Digital Video Strategy Consultant for CPB

Saturday, July 10th, 2010

FOR IMMEDIATE RELEASE

Broadway Video Digital Media Appointed CPB American Archive Strategy Consultant

New York, NY, July 10, 2010 – The Corporation for Public Broadcasting (CPB) is developing an American Archive of public television and radio content. This new initiative will bring together vast quantities of the nation’s public media material in order to both: (1) preserve the content for future generations, and (2) make it available for a variety of different uses.

Currently, hundreds of thousands of hours of original interviews, unique local footage, and treasured national programming, dating back to the 1950s, sit in boxes and closets, completely inaccessible to the public that helped fund its creation. The American Archive will breathe new life into this rich legacy of programming, making cultural, news, and educational content from across the country available in exciting new ways. The initial goal is to have 40,000 hours of content digitized, described, preserved, and—potentially—searchable, and accessible by December 2011.

Broadway Video Digital Media (BVDM) has been awarded a contract by CPB to be the American Archive Strategy Consultant. BVDM’s assignment is to develop a plan for the technology infrastructure implementation that includes preservation of public media content, as well as a distribution strategy to make content accessible to the general public, producers, and educators in ways that best meet their needs.

Media Contact:
Chris Calvosa
Director of Marketing
Broadway Video Digital Media
212-333-0555 xt. 640
[email protected]

About Broadway Video Digital Media (BVDM):

Broadway Video Digital Media is an industry leader in providing distribution, digital file encoding, duplication, video transmission, closed captioning, and asset management services to organizations of any size. From its state-of-the-art technical operations center in Times Square, BVDM operates one of the largest videotape duplication centers in the nation, supporting virtually all professional formats. Worldwide digital connectivity allows for on-demand distribution to any destination in any file-based or video format. BVDM maintains an extensive complement of HDTV technology and equipment, and has been a pioneer in solving critical issues related to the HDTV transition. Currently, BVDM is helping to form industry wide standards and practices for the restoration and preservation of large-scale video archives. From DVD authoring and replication to broadcast finishing, BVDM is the one-stop source for any organization in need of video and media-related technology solutions. After a successful spin-off from Broadway Video Entertainment in 2007, BVDM remains closely affiliated with the Broadway Video family of companies. BVDM is committed to investing in emerging digital technologies and offering its clients cutting edge solutions, while continuing to support the current, practical, and real world demands facing today’s media industry.

About CPB

CPB is a private, nonprofit corporation created by Congress in 1967 and is steward of the federal government’s investment in public broadcasting. It helps support the operations of more than 1,100 locally-owned and -operated public television and radio stations nationwide, and is the largest single source of funding for research, technology, and program development for public radio, television and related online services.

NHL Chooses BVDM to Preserve Hockey Archive

Friday, June 18th, 2010

FOR IMMEDIATE RELEASE

National Hockey League and Broadway Video Digital Media Address Hockey Archives

New York, NY, June 18, 2010 – Broadway Video Digital Media (BVDM), a leading digital media facility based in Manhattan’s Times Square, announced today that it has begun work on a project for the National Hockey League (NHL). The NHL’s massive archive is the largest repository for U.S. professional hockey history, and the NHL in concert with BVDM has moved to preserve this vital asset.

Working with over 30,000 master tapes from the NHL’s archive, BVDM is digitally preserving and organizing the tapes, creating and sculpting metadata, and delivering the content to online distribution platforms like hulu, MySpace, and iTunes. As an Apple-certified encoding partner for the iTunes TV and Film Stores, BVDM offers the NHL a worry-free and smooth launch for their content.

Dirk Van Dall, CTO of BVDM, expressing his satisfaction about working with the NHL, said, “The NHL is exactly the type of company where we can do the most good because our encoding process delivers three files simultaneously: a lossless format for archiving, a format for broadcast and distribution, and a proxy for easy screening.” Mark Yates, BVDM’s President, added, “We are able to address three challenges at once that haunt all content owners, and do it for an outstanding value.”

With the NHL’s archive being systematically encoded, hockey fans around the world should expect to see more hockey available on more online platforms, but especially on the NHL’s flagship website www.NHL.com.

Media Contact
Chris Calvosa
Director of Marketing
Broadway Video Digital Media
212-333-0555 xt. 640
[email protected]

About Broadway Video Digital Media (BVDM)
Broadway Video Digital Media is the industry leader in providing distribution, digital file encoding, duplication, HD video transmission, closed captioning, and asset management services to organizations of any size. From its state-of-the-art technical operations center in Times Square, BVDM operates one of the largest videotape duplication centers in the nation, supporting virtually all professional formats. Worldwide digital connectivity allows for on-demand distribution to any destination in any file-based or video format.

About the NHL
The National Hockey League, founded in 1917, is the second-oldest of the four major professional team sports leagues in North America. Today, the NHL consists of 30 Member Clubs, each reflecting the League’s international makeup, with players from more than 20 countries represented on team rosters. According to a Simmons Market Research study, NHL fans are younger, more educated, more affluent, and access content through digital means more than any other sport. The NHL entertains more than 100 million fans each season in-arena and through its partners in national television (VERSUS, NBC, TSN, CBC, RDS, RIS, ESPN America, ASN and NHL Network™) and radio (NHL Radio™, Sirius XM Radio and XM Canada). Through the NHL Foundation, the League’s charitable arm, the NHL raises money and awareness for Hockey Fights Cancer™ and NHL Youth Development, and supports the charitable efforts of NHL players. For more information on the NHL, log on to NHL.com.

BVDM Sponsors 2010 Tribeca Film Festival

Tuesday, March 2nd, 2010

FOR IMMEDIATE RELEASE

Broadway Video Digital Media Renews Tribeca Film Festival Sponsorship

New York, NY, March 1, 2010 – Broadway Video Digital Media (BVDM), proudly announced today that it will again be an industry sponsor for the 2010 Tribeca Film Festival (TFF). After contributing post-production services to the Festival in prior years, and serving as an industry sponsor for the first time in 2009, BVDM officially renewed its sponsorship role in this year’s Festival, which runs from April 21st through May 2nd.

BVDM’s New York City based HDTV technical facilities and expertise are a perfect fit for the filmmakers in need of mastering, finishing and HDTV duplication services. “We are delighted to be an industry sponsor again for the Tribeca Film Festival,” says Mark Yates, President of BVDM. “We always make efforts to contribute and collaborate with other local New York business, and The Festival is an ideal partner because, like us, they operate locally and still serve the global entertainment community.”

As an industry sponsor, BVDM donates its technical services to a group of the Festival’s filmmakers, and offers discounted rates to any filmmakers who require the post-production expertise that makes BVDM a leader in the digital media sector. Julie La’Bassiere, TFF’s Director of Marketing & Industry said, “We are thrilled to once again be working with Broadway Video Digital Media as an Industry Sponsor. Not only are they a tremendous support to the Festival, but the post production services and expert advice that they offer to our filmmakers and industry is incomparable.”

Following in the footsteps of each Festival since its inception in 2002, the 2010 Festival will offer films from around the world and around the block, featuring 132 feature and short films from 38 different countries. With films addressing themes as diverse as art, culture, politics, sports and music, the 2010 Tribeca Film Festival will provide offerings to appeal to every film lover’s tastes.

Media Contact:
Chris Calvosa
Director of Marketing
Broadway Video Digital Media
212-333-0555 xt. 640
[email protected]


About Broadway Video Digital Media (BVDM):

Broadway Video Digital Media is the industry leader in providing distribution, digital file encoding,
duplication, HD video transmission, closed captioning and asset management services to organizations
of any size. From its state-of-the-art technical operations center in Times Square, BVDM operates one
of the largest videotape duplication centers in the nation, supporting virtually all professional formats.
Worldwide digital connectivity allows for on-demand distribution to any destination in any file-based or
video format.

BVDM maintains an extensive complement of HDTV technology and equipment and has
been a pioneer in solving critical issues related to the HDTV transition. Currently, BVDM is helping to
form industry wide standards and practices for the restoration and preservation of large-scale video
archives. From DVD authoring and replication to broadcast finishing and HD Transmission, BVDM is the
one-stop source for any organization in need of video and media-related technology solutions.

After a successful spin-off from Broadway Video Entertainment in 2007, BVDM remains closely affiliated with
the Broadway Video family of companies. BVDM is committed to investing in emerging digital
technologies and offering its clients cutting edge solutions, while continuing to support the current,
practical, and real world demands facing today’s media industry.


About the Tribeca Film Festival:

Robert De Niro, Jane Rosenthal and Craig Hatkoff founded the Tribeca Film Festival in 2001 following
the attacks on the World Trade Center to spur the economic and cultural revitalization of the lower
Manhattan district through an annual celebration of film, music and culture.

The Festival’s mission is to help filmmakers reach the broadest possible audience, enable the
international film community and general public to experience the power of cinema and promote New
York City as a major filmmaking center. Tribeca Film Festival is well known for being a diverse
international film festival that supports emerging and established directors.

The Tribeca Festival has screened over 1100 films from over 80 countries since its first festival in 2002.
Since its founding, it has attracted an international audience of more than 2.3 million attendees and has
generated an estimated $600 million in economic activity for New York City

Broadway Video Digital Media Offers Uncompressed HD Transmission

Sunday, January 10th, 2010

FOR IMMEDIATE RELEASE

Broadway Video Digital Media Offers Uncompressed HD Transmission

New York, NY, January 10, 2010 – Broadway Video Digital Media (BVDM), announced today that they have joined an elite group of companies offering real time playback, recording, and transmission of uncompressed high definition signals.  BVDM is the first post-production facility on the East Coast to make this service available.

High definition transmission service guarantees 1.5 Gigabytes of dedicated transmission bandwidth—a 5-fold increase over most facilities’ offerings—24 hours a day between New York, Los Angeles, Miami, Toronto, and London.   This capability enables perfect, “lossless” transmission of HD signals in real time.  Clients can either transmit to their own dedicated facilities, or to BVDM affiliates in each HD-capable city.

“BVDM is committed to staying on the cutting edge of digital technology,” said Mark Yates, President of BVDM.  “Our clients rely on us to solve their digital transmission problems regardless of the format or standard they are working in, so adding this new service to our existing HD ASI, HDTI, and JPEG 2000 capabilities is a natural move for us.”

Broadway Video Digital Media provides one-stop digital laboratory services to organizations of any size for distribution, file encoding, duplication, video transmission, closed captioning, and asset management.  They service a wide range of clients across the broadcast, cable, corporate, and technology markets. They are located in midtown Manhattan at 1619 Broadway in the historic Brill Building where they have a state-of-the-art, 24-hour operations center.

For more information, contact Chris Calvosa using the information below.

Media Contact:
Chris Calvosa
Director of Marketing
Broadway Video Digital Media
212-333-0555
[email protected]

About Broadway Video Digital Media (BVDM):

Broadway Video Digital Media is an industry leader in providing distribution, digital file encoding, duplication, video transmission, closed captioning, and asset management services to organizations of any size.  From its state-of-the-art technical operations center in Times Square, BVDM operates one of the largest videotape duplication centers in the nation, supporting virtually all professional formats.  Worldwide digital connectivity allows for on-demand distribution to any destination in any file-based or video format.  BVDM maintains an extensive complement of HDTV technology and equipment, and has been a pioneer in solving critical issues related to the HDTV transition.  Currently, BVDM is helping to form industry wide standards and practices for the restoration and preservation of large-scale video archives.  From DVD authoring and replication to broadcast finishing, BVDM is the one-stop source for any organization in need of video and media-related technology solutions.  After a successful spin-off from Broadway Video Entertainment in 2007, BVDM remains closely affiliated with the Broadway Video family of companies.  BVDM is committed to investing in emerging digital technologies and offering its clients cutting edge solutions, while continuing to support the current, practical, and real world demands facing today’s media industry.

Better Times Ahead

Tuesday, October 13th, 2009

Amidst all the increasingly gloomy news about the economy and the lean Holiday Season that is upcoming, there is a counter current. BVDM is doing well. In fact, we’re doing so well that a reporter came to our office and wrote a story about what’s going on here.

I have been extremely reticent to post the reporter’s piece for a couple of reasons. Firstly, I wasn’t sure if the piece would be published, and secondly, when the rest of the world is just fighting for survival, they don’t want to hear about someone else’s successes. For myriad reason, it seems now that the piece in question will not see the light of day as paper and ink. Furthermore, I am hoping that perhaps the positive tone of this piece will, in some small way, help to demonstrate that there is a better path ahead of us, both as individuals and a country.

Without any further preamble, then, here is what the reporter had to say about us:

DEFYING A GLOOMY ECONOMY, NEW MEDIA COMPANY PROSPERS

Even at the depths of the Great Depression, it has been said, people managed to afford a trip to the movies. As another most perilous economic crisis tightens its grip, it appears there’s still a bullish market for the little escape that only entertainment brings, as evidenced in bustling corner of Times Square where an emerging media company is not only surviving but thriving.

Financial markets tremble, stocks tumble, business confidence plunges, but while economic fortunes swoon, Broadway Video Digital Media, an independent spin-off from Broadway Video Entertainment – producer of Saturday Night Live, 30 Rock, and other hits – is surging. The small start up has leaped into the wild west of new media opportunities to establish itself as one of the nation’s most successful digital video service bureaus with clients ranging from Proctor & Gamble’s soap opera properties, Telenext Productions, to Showtime Networks, Time Interactive, Music Choice and the U.S. Tennis Association.

As summer 2008 began and a souring economy had most companies warily assessing their futures, Broadway Video Digital Media experienced its best month in its history, a trend it has continued. On Monday, September 29, as the Dow sank 777 points and credit markets threatened to freeze solid, BVDM received word that it had secured a substantial increase in its line of credit that will allow it to fund its next round of growth.

For Mark Yates, the company’s president, getting the good news on such a bad for Wall Street was almost jarring. “It’s a little ironic to watch the market plummet on one monitor in the office while simultaneously opening an email on another monitor that says we’re getting an expansion of credit. Amid the doom and gloom and expectations of the worst, we’re coming to work every day and watching our business grow.”

Yet Yates, along with partners Richard Keatinge and Dirk Van Dall, attribute the company’s success not just to filling a growing need in a growing industry, but also to a careful cultivation of client relations, which he describes as the core small business success.

“We’re proof that smaller, more nimble service companies can prosper during slowdowns if they listen carefully to their clients and determine where they’re struggling operationally and what areas are under-funded internally,” says Keatinge, the firm’s executive vice president for strategy and development. “Once we know that, we return with cost-effective solutions specifically tailored for them.”

Among BVDM’s most high-profile work is handling post-production and iTunes delivery for Mad Men, AMC’s award-winning drama series. The company provides customized digital video services, including mastering files for distribution and archiving, adding audio, captions and metadata, information embedded inside the video that tracks content. Metadata has become the lifeblood of broadband video, allowing dramatically enhanced search and find capabilities for, say, an iPod user locating an episode of Bridezilla, that at the same time lets providers measure such metrics as number downloads.

The spread of video to computer and phone screens has spurred content owners to reach into their vaults to make money on every bit they can. Once a deal with an outlet is in place, BVDM becomes the conduit to prepare the material for delivery. The firm already delivers to such major players as iTunes, Hulu, and AOL, as well as all the video on demand providers.

“We’re a 21st century digital version of the old film labs,” says Dirk Van Dall, BVDM’s general manager. “Media owners suddenly need exotic services like tailored compression, archiving, digital delivery, captioning, and metadata for blossoming media outlets. It’s too costly for even some of the largest companies to create in-house, so they need to outsource. But, they know they must rely on a proven, one-stop shop to handle all of these demands for their precious material, and that’s where we’ve managed to make our mark.”

Noting the rush of many new startups to take advantage of this emerging market, he explains that the company collectively offers decades of technical acumen as media owners and distributors. It also positions them well to operate in a volatile business environment. “Our service bureau is a crossroads for scores of high-profile clients,” Van Dall says. “That exposure lets us see what everyone in the industry is doing, the successful and the problematic. We see the big picture so we understand best practices and best-of-breed solutions better than any individual client can on their own.”

In addition to working on the new frontier of digital technology, BVDM also profits from its foothold in traditional video distribution and conversion for broadcast networks and cable channels. “While we’re all looking to digital services as our growth platform, we continue to have success servicing our core clients with their technical needs,” says Yates. “As internal budgets shrink, we step in with critical on-air services they can afford. It’s an important part of what we do and a significant source of our revenue.”

BVDM’s encoding abilities are expected to be a particularly strong component of the company’s services as online sell-through of movies and TV shows dramatically increases in the coming years. A November 2007 PricewaterhouseCoopers study predicts that such sales will grow from last year’s record $315 million to more than $1 billion in 2011. Van Dall says his company is primed to secure a healthy share of that booming market regardless of wider economic woes.

“There’s comfort in watching an episode of your favorite sitcom or soap opera,” he says. “You can’t get hide from the bad economy, but you can at least escape for an hour or so.”

As always, I welcome your comments below, so please feel free to share your thoughts.

When It’s Your Own…

Tuesday, July 14th, 2009

Welcome to the new BVDM Website.

Those who have ever been in charge of building a Web site will get a kick out of this post, and for those who may have to manage the creation of a site at some time in the future; read carefully and learn.

It started out simply last November when I decided it was time for a new Web site.  We solicited 6 proposals from a variety of possible service providers.  The responses ranged from costs as low as $1000 to as high as the GDP of a small South American nation.  Eventually we carefully selected a great partner, Rich Hauck of Hauck Interactive .   With the right partner on board and my own clear vision of what the site was going to be about, everything was in place for a quick and successful project.

But somehow it went comically wrong.  We arranged a kick-off meeting in early January, and I provided simple documentation about what the site will do and what it will contain.  It was a great meeting, and we all agreed that we had a strict deadline of February 28, 2009.   It was tight, but it’s a simple site and we were all committed to getting it done.

Personally, I’m thinking in the back of my mind that I’m going to keep everyone in line, hold them accountable, and micro-manage this thing into a smooth February 28th launch.  After all, at any given time, my team and I are successfully managing many six-figure projects for our clients at the same time.  We’re the masters of combining technology and logistics.  THIS WILL LAUNCH ON FEBRUARY 28th…  I’m a leader, and I’ll make it happen!!!

Welcome to the July 14th, 2009, the launch of our Web site, 4 months and 14 days late, and I have no one to blame but myself. How did this happen?  I’ve been running successful companies for 20 years, and much of that success comes from an ability to make smart decisions quickly, but somehow, that ability vacated my body when it came time to create my own company’s Web site.

As I look at my notes from January 14 th , I see an underlined and highlighted sentence, “Stay focused on primary objective; Website is going to serve a simple set of purposes: Tell the world who we are, what we do, and how we do it.”  Sounds great, right?  Well, as we began to develop the site, all sorts of new ideas came into my head, and without realizing it, I began considering all sorts of options and enhanced features.

Here’s the list of things I considered adding, and the amount of time I spent contemplating them:

Should we force all our ftp traffic through the company home page?

Time spent = 2 weeks.
Ultimate outcome = Rejected because that’s just rude to do to your clients.

Should we create on online order input and monitoring section of the site?

Time spent = 1 month.
Ultimate outcome = Rejected because direct client interaction is key to building a relationship, and talking with a client about a project often reveals subtle details that need attention.

Should we list our clients on the site and risk having our competition try to steal them away?

Time spent = 2 weeks.
Ultimate outcome = Accepted because not listing them is just too paranoid.

And my favorite of all…

Should we feature a section where our employees can post their favorite stuff like recipes and links to cool sites?

Time spent = 1/2 hour.
Ultimate outcome = Rejected overwhelmingly just because it’s a bad idea.

Although much time was spent considering content ideas, the delays in writing the site copy were the most significant issue delaying the project.  The task of writing most of the copy fell to me, and why not?  Over the years I’ve written thousands of pages of client proposals.   I’ve written the copy for many print ads.   I’ve written published articles for trade magazines, and many, many, many memos.  I’m a strong writer, if I do say so myself.

Well, somehow writing for your company’s Website induces the most severe form of writer’s block ever known.  An overwhelming fear crept in as I tried to describe the business that I’ve worked at for 15 years.  My fear was that if I somehow screwed it up, if I got even once sentence wrong, we would lose all of our clients and have to shut the doors for good.  So I anguished for months and finally managed to eek out the copy slowly but surely.  What’s so ridiculous is that when I read through the site now, I think of how simple it is, and I laugh about the amount of time that went into writing such simple paragraphs.

Regardless, we made it; here we are on launch date.  As I look back on my notes of June 14th, I see an underlined and highlighted sentence, “Get the site done; Website is going to serve a simple set of purposes: Tell the world who we are, what we do, and how we do it.”  Although I had forgotten that I wrote the same thing five months ago during the kickoff meeting, I find it hysterical that I came back to the same exact place where I started.

To those who have ever managed and helped create their company’s Web site, I offer my empathy.   And to all the Web developers who have had to work with a client like me, I offer my sympathy.  For those who can’t believe it’s that hard to create such a simple Web site, you just better hope you never have to do it.

Since this the inaugural blog entry for the new site, I want to end with an invitation.  Please feel free to share your comments, thoughts, concerns, and criticism with me by using the comment field below.  The comments will be moderated so no commercial messages or spam will be allowed, however all appropriate responses will be posted.

I look forward to hearing from you, and again, welcome to the new BVDM Website.

BVDM Sponsors 2009 Tribeca Film Festival

Sunday, April 12th, 2009

FOR IMMEDIATE RELEASE

Broadway Video Digital Media Sponsors Tribeca Film Festival

New York, NY, April 12, 2009 – Broadway Video Digital Media (BVDM), announced today it will be serving as an industry sponsor for the 2009 Tribeca Film Festival (TFF).  Having contributed its post-production services to the Festival in prior years, BVDM made the commitment to serve as an industry sponsor and take a greater role in this year’s Festival, which runs from April 22nd through May 3rd.

BVDM’s New York City based HDTV technical facilities and expertise are a perfect fit for the filmmakers in need of mastering, finishing and HDTV duplication services.  “We are extremely proud to be an Industry Sponsor for the 2009 Tribeca Film Festival,” says Mark Yates, President of BVDM.  “The Festival provides an outlet for some of the world’s best new films, and it showcases the very best of New York.  In the current economic climate, I can’t think of a better vehicle to help breathe life into the City and add to its vitality.   The entire BVDM team is excited to be participating.”

As an Industry Sponsor, BVDM is donating technical services to a group of the Festival’s filmmakers, and offering discounted rates to any filmmakers who require the post-production expertise that makes BVDM a leader in the digital media sector.  Julie La’Bassiere, TFF’s Director of Industry Relations said, “We are so thrilled to have BVDM as an Industry sponsor this year.  Not only are their digital services to filmmakers and the industry of the highest quality, but their commitment to being a leader in cutting edge technologies is truly exceptional.”

This year’s Festival will feature films from 135 different filmmakers, representing 36 countries around the globe.  However, there are also offerings from quintessential New Yorkers Spike Lee and Woody Allen.  With films addressing themes as diverse as art, culture, politics, sports, and music, the 2009 Tribeca Film Festival promises something for every fan of the cinema.

Media Contact:
Chris Calvosa
Director of Marketing
Broadway Video Digital Media
212-333-0555 xt. 640
[email protected]

About the Tribeca Film Festival

Robert De Niro, Jane Rosenthal and Craig Hatkoff founded the Tribeca Film Festival in 2001 following the attacks on the World Trade Center, New York City to spur the economic and cultural revitalization of the lower Manhattan district through an annual celebration of film, music and culture. The Festival’s mission is to help filmmakers reach the broadest possible audience, enable the international film community and general public to experience the power of cinema and promote New York City as a major filmmaking center.   Tribeca Film Festival is well known for being a diverse international film festival that supports emerging and established directors. The Tribeca Festival has screened over 1100 films from over 80 countries since its first festival in 2002. Since its founding, it has attracted an international audience of more than two million attendees and has generated over $530 million in economic activity for New York City.

About Broadway Video Digital Media (BVDM):

Broadway Video Digital Media is the industry leader in providing distribution, digital file encoding, duplication, video transmission, closed captioning and asset management services to organizations of any size.  From its state-of-the-art technical operations center in Times Square, BVDM operates one of the largest videotape duplication centers in the nation, supporting virtually all professional formats.  Worldwide digital connectivity allows for on-demand distribution to any destination in any file-based or video format.  BVDM maintains an extensive complement of HDTV technology and equipment and has been a pioneer in solving critical issues related to the HDTV transition.  Currently, BVDM is helping to form industry wide standards and practices for the restoration and preservation of large-scale video archives.  From DVD authoring and replication to broadcast finishing, BVDM is the one-stop source for any organization in need of video and media-related technology solutions.  After a successful spin-off from Broadway Video Entertainment in 2007, BVDM remains closely affiliated with the Broadway Video family of companies.  BVDM is committed to investing in emerging digital technologies and offering its clients cutting edge solutions, while continuing to support the current, practical, and real world demands facing today’s media industry.

BVDM Launches Closed Captioning

Monday, January 5th, 2009

FOR IMMEDIATE RELEASE

Broadway Video Digital Media Launches Closed Captioning Services Division

New York, NY, January 5, 2009 – Broadway Video Digital Media (BVDM), already a leader in the post-production services sector, brought a new offering to market in the last quarter of 2008.  Investing in best-in-class equipment and an experienced, professional staff, BVDM expanded its already extensive list of media services to include closed caption and subtitle writing.

With the ability to write caption files and subtitles for broadcast programming, HD, digital cinema, DVDs, and the Web, all from its Times Square operations center, BVDM has become one of the only full-service captioning facilities located within New York City.  “Launching the entire array of closed captioning services was simply a logical extension of our turnkey service bureau model.  We planned this launch for many months to assure that we would deliver the expertise, service, and high quality products that producers and content owners have come to expect from us, says Mark Yates, BVDM’s President.”

To spearhead their charge into caption writing, BVDM hired Darren Yuvan as its Captioning Services Manager.  Darren brought a wealth of captioning knowledge and experience to BVDM, having honed his skills at some of the largest and best known companies in the industry including MTV Networks and VITAC.  “Coming to BVDM is a fantastic opportunity to work with a proven industry leader that has committed itself to the highest level of product quality.  I’m excited to be on board and working with the new team,” says Yuvan.   Dirk Van Dall, BVDM’s VP and General Manager adds, “We will continue hiring the best talent available, and make use of the most innovative technologies to keep the caption process as cost efficient as possible, without sacrificing quality.  The end result for our clients will be competitive rates, fast turnaround, and unparalleled product value.”

BVDM’s Closed Captioning Services Division is currently working on several series and features for a variety of clients, and is proud to be considered one the best local resources for the industry’s closed caption needs.

Media Contact:
Chris Calvosa
Director of Marketing
Broadway Video Digital Media
212-333-0555 xt. 640
[email protected]